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Effective marketing is an increasingly important issue for museums and other cultural institutions, but many don't have the financial resources to hire marketing professionals. As a result, marketing and communications often become the responsibility of already burdened staff and volunteers -- many of whom don't have the experience or training to market their organizations' missions effectively. At institutions where marketing positions do exist, heavy workloads can make research time difficult to come by. And whether they have marketing staff or not, many museums still struggle with marketing ambivalence: on one hand wanting to make a commitment to marketing; on the other, fearing they might be sacrificing mission if they do. |
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Web Site: www.museummarketingtips.com Email: kkhalife@museummarketingtips.com
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Address: MuseumMarketingTips.com
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