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Museum Marketing Publications: |
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Museum Strategy and Marketing by Neil Kotler |
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Marketing and Public Relations Handbook for Museums, Galleries & Heritage Attractions by Sue Runyard |
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Thriving in the Knowledge Age by John H. Falk & Beverly K. Sheppard |
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Marketing the Museum by Fiona McLean |
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Marketing for Cultural Organizations by Bonita M. Kolb |
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The Marketing Mix by Sharron Dickman |
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Museum Management and Marketing by Richard Sandell |